Royal Enfield has achieved a significant milestone with its Hunter 350, crossing five lakh sales mark globally since its launch in August 2022. Here, let’s quickly take a look at what makes the model so popular in India and overseas.
RE Hunter 350: What makes it popular
The Hunter 350’s appeal lies in its combination of affordability, lightweight design, and urban-friendly features. Its minimalistic yet stylish design, comfortable riding posture, and effortless maneuverability make it a standout in the 350cc segment. With a kerb weight of 181 kg, it stands out as one of the lightest motorcycles in Royal Enfield’s 350cc portfolio, making it accessible to a broader base of riders, including younger and female riders.
Another major highlight is the affordability of the model. The Hunter 350 is available in two variants: Retro and Metro. The Retro starts at Rs 1,49,500, while the Metro variant is priced between Rs 1,69,656 and Rs 1,74,655, ex-showroom.
It draws its power from a 349cc, single-cylinder air-cooled engine, the Hunter delivers 20.2 bhp and a peak torque of 27 Nm, paired with a 5-speed gearbox.
The Hunter 350 has played a vital role in expanding Royal Enfield’s reach beyond metropolitan areas, penetrating Tier-2 and Tier-3 markets in India. Internationally, the Hunter 350 has also made its presence felt, becoming available in markets across Asia-Pacific, Europe, North America, Latin America, Australia, and New Zealand. The Hunter 350 has consistently ranked as Royal Enfield’s second-best-selling model, trailing only the Classic 350.
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