ABOUT THE AUTHOR
Sanjay Kaul
Sanjay Kaul BLOGS
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Emerging trends in rural commerce to watch out in 2022
January 28, 2022, 7:45 PM IST
In the past few years, one of the most outstanding achievements of technology could be associated with the expansion of e-commerce in the rural parts of the country, thereby resulting in a new phenomenon called…
January 28, 2022, 7:45 PM IST
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The way to reach the heart of India is through its hinterlands
November 27, 2021, 12:00 PM IST
Most leading companies always wanted a piece of the urban market because it’s the cities where the bills were booming. The see-saw between the towns and the villages seems to have shifted the balance and…
November 27, 2021, 12:00 PM IST
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How is rural marketing capturing the uncaptured market?
October 25, 2021, 4:31 PM IST
Till recently, the focus of multinational companies and marketers in India was the urban consumer. But not much effort was being made to reach the rural markets. However, this is now changing. The increase in…
October 25, 2021, 4:31 PM IST
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