A strong joint family is a barrier to capitalism. Why? Because when families stay together, expenses are shared, emotional support is abundant, and the need for excessive consumption reduces. But for businesses to grow, people must feel alone, dependent on products, and constantly searching for fulfillment through materialism.
The hidden agenda to divide families
Movies and web series repeatedly show family life as suffocating, making independence seem like the only path to happiness.
Feminism and modern ideologies push the idea that living separately is empowering, breaking the foundation of family unity.
The self-help and wellness industry convinces people that being alone leads to peace and self-growth, creating a market for therapy, retreats, and antidepressants.
A broken family means more business
When families live together:
One home is enough, reducing the need for multiple loans.
Shared expenses limit unnecessary spending.
Built-in emotional support keeps people from seeking paid counseling.
But when families break apart:
More nuclear households lead to more mortgages, rents, and real estate profits.
Elderly parents are left alone, increasing demand for old-age homes and senior care services.
Failing marriages fuel the legal industry, dating apps, and consumer products that capitalize on loneliness.
Stay together, stay strong
India, one of the last strongholds of family-based living, is being targeted by corporate-driven narratives that glorify individualism over family values. A divided family is easier to manipulate and exploit. The moment you believe in this false idea of “freedom,” you become just another consumer in the hands of big businesses.
Family is your strength, not your weakness. Don’t let the market decide how you live. Stay united, stay strong, and protect what truly matters.
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Disclaimer

Views expressed above are the author's own.

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