Kiran Rao: Audiences have become very selective about what they want to watch

During a discussion, Kiran Rao expressed optimism about cinemas regaining their audience but emphasizes the need for more affordable and accessible experiences. She points out the imbalance in cinema distribution, with multiplexes concentrated in Tier I and II cities. "I’d say – please don’t price popcorn at Rs 450. That’s a major reason people avoid going to theaters," she urges.
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