Jack Dorsey, co-founder Twitter (now X) and Bluesky, has expressed concerns about the motivations behind Bluesky's recent growth surge, firing a ‘warning’ along. In an interview on the “In Good Company” podcast, Dorsey suggested the reason for Bluesky's growth.
He said that users are primarily flocking to Bluesky to escape issues with X, rather than being drawn to Bluesky's unique features.
“I think people are running away from X, rather than running to something on Bluesky," Dorsey stated.
Dorsey ‘warns’ Bluesky
Dorsey suggested that sustainable product growth should be driven by users actively seeking out specific features or experiences, not just fleeing a competitor
“That's not a great way to build a product, unfortunately. We want people that are running to us for a particular thing that they couldn't do before,” he said.
Dorsey highlighted Bluesky's "algorithm store," which allows users to choose their content algorithms, as a potential key differentiator. However, he acknowledged that this feature might not be a primary motivator for users currently seeking refuge from X.
“That is a reason why people will run to it eventually, and I think why people run to these services eventually [is] because they get more agency and more control — but it's not something that people care about right now,” he added.
“What they care about right now is not being in X for whatever personal reason,” Dorsey noted.
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