YouTube partners with global content creators for youth digital wellbeing

YouTube has joined forces with over a dozen regional content creators and distributors across ten countries to launch the Youth Digital Wellbeing Initiative, CEO Neal Mohan announced Tuesday. The collaboration aims to develop high-quality, age-appropriate content for young users worldwide.
The initiative builds upon YouTube's existing youth-focused offerings, including YouTube Kids and supervised experiences, while establishing new industry standards for online content targeting children and teenagers.
"The wellbeing of young people on our platform is a top priority at YouTube," Mohan stated in the announcement. The partnership includes prominent companies like ChuChu TV, Moonbug, Khan Academy, and The Pinkfong Company.
The initiative focuses on two main objectives: empowering youth with age-appropriate choices while protecting against online harms, and promoting youth wellbeing through quality content. Specific measures include setting age-appropriate defaults for sensitive content, investing in media literacy resources, and implementing safeguards against potentially harmful material.
Vinoth Chandar, Founder and CEO of ChuChu TV, emphasized their commitment to "creating safe digital content tailored to children's developmental stages" with a focus on play-based learning to support children's social and emotional digital well-being.
The collaboration will also work to limit exposure to low-quality content while directing youth toward crisis resources when viewing content about sensitive topics such as suicide and self-harm.
This initiative continues YouTube's recent efforts to improve youth experiences, following their collaboration with the American Psychological Association to create a parents' guide for navigating online time.