Royal Enfield has just made the buying and selling of used RE motorcycles easier in India as the manufacturer has announced a major expansion of its pre-owned motorcycle platform, REOWN, bringing it to 236 cities across 24 states and union territories in India. Initially launched in 2023 in select cities, REOWN aims to provide a seamless experience for customers looking to buy, sell, or exchange Royal Enfield motorcycles.
Royal Enfield REOWN: How does it work
With REOWN now accessible through 475 Royal Enfield dealerships, you can conveniently upgrade to a new ride or purchase a certified pre-owned Royal Enfield. To enhance the ownership experience, the brand has introduced a loyalty program with exclusive exchange benefits for customers trading in their existing Royal Enfield motorcycles for new ones under the RE-to-RE upgrade initiative.
The REOWN platform offers fair price guarantees, streamlined documentation, and certified pre-owned bikes that undergo over 200 technical checks at authorized Royal Enfield service centers, the company said. Each motorcycle comes with a 12-month warranty and two complimentary services, further ensuring peace of mind for buyers.
Additionally, sellers can schedule free inspections at their preferred locations through an online form. For those looking to exchange non-Royal Enfield motorcycles, REOWN has partnered with Adroit Auto, SAMIL, and Instabid to facilitate a smooth process.
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