Being a Gujarati, I always get asked if I am making a Gujarati movie: Soham Shah

He has donned many hats, from a filmmaker to publicity designer to an assistant director. But popularly known as a filmmaker for his films like Kaal and Luck, Soham Shah has been there in Bollywood for a long time now. Soham, who was in Ahmedabad recently for a Hindi film project, has been keeping a keen eye on the Gujarati film industry and is willing to take the leap whenever he gets an appropriate chance.
In Gujarat to research for a Bollywood project, Soham has been busy finding facts as the project he is involved with has historical bent.Soham says, “I am here to do some research for my next project and it has taken me to different places in the state. I have been having a lot of fun.” Soham, who is a Gujarati, is also keeping a close eye on the development of the Gujarati film industry and feels that the time is just right to take a leap. “There are a lot of Gujaratis in Mumbai and we keep having a lot of discussions about how well Gujarati films have picked up in the last two years,” says Soham adding, “Gujarati films are now being well-perceived and the industry should now make the effort to keep the good work going. Content driven films are the need of the hour and all of us should make efforts from our end to make it better.”
So does that mean he is interested in doing Gujarati films? He says, “Being a Gujarati, people always have this question in their eyes, even when they don’t say it. And yes I am all in for making a Gujarati film, but it has to be a good project. Right now the time is such when many Bollywood stars are stepping into our regional film industry and it means that the films are being received well.” Soham also feels that efforts in the right direction can take the regional industry a long way. He says, “It is not easy for a regional industry to keep up the buzz, and to do that everyone needs to direct their efforts in the right zones and not get swayed away by the popularity. If that is done, we are surely in for good times ahead.”