Bose Corp enters south India

BANGALORE: Bose Corporation, one of the world''s most respected names in audio technology, on Wednesday announced its foray into southern India with the opening of a retail store in Bangalore. The company plans to add three to four more stores in the region this year.
Bose India general manager Ratish Pandey said a store each in Chennai and Hyderabad and one more in Bangalore were being planned.The $1.6-billion Bose Corp, which entered India in 1995, has two stores in Delhi and one in Mumbai.
It markets high-end home audio products, and also offers professional systems (for places like theatres, hotels, airports, offices and retail spaces), automotive audio systems and noise reduction technologies. Other players in this segment include Onkyo, Jamo, Nakamichi and ProFX.
Founded in 1964 by America-born Indian electrical engineer Amar Gopal Bose, Bose Corp today has over 7,000 employees, 18 subsidiaries and 8 manufacturing facilities around the world. So strong is the company''s commitment to research that it reinvests 100 per cent of its profits in furthering its research efforts.
Pandey said research was on to make products more affordable to people in countries like India. The company had announced last year that it would be tapping India''s software capabilities by setting up another subsidiary -- called Bose Technology Centre -- to provide back-end support for embedded software. Pandey said the location of the project had still not been finalised.