Shillong: State agriculture and farmers’ welfare department has achieved a significant milestone with the launch of this season’s first export consignment of GI-tagged Khasi mandarin to Lulu Mall in Dubai. This initiative was facilitated by the Jirang Farmer Producer Company in Ri-Bhoi district.
“This consignment of 1 MT was transported via Air India cargo from Guwahati to Dubai, marking the first-ever direct export shipment from the region using this route. The initiative represents a crucial step toward integrating Meghalaya’s farmers with global markets while addressing longstanding logistical and economic challenges,” an official said.
“Meghalaya’s geography and remote location pose significant challenges to its agricultural sector. Farmers often lack access to lucrative urban markets and are reliant on middlemen and aggregators, which limits their earning potential. Transportation costs also hinder the competitiveness of the niche produce, such as Khasi mandarin and pineapple, in both domestic and international markets,” the official said.
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