Gabbar is Back: Akshay Kumar reaches out to common man on the street

In director Krish’s Gabbar Is Back, Akshay Kumar wages a war against rampant corruption in the society. Revolving around an aam aadmi caught in a maze of crooked bureaucracy, this action thriller shows how an ordinary man performs extraordinary feats to ensure that justice is done.
The teaser campaign, aimed at involving real people on the streets, registered a phenomenal number of touch points online.Moreover, customised branding elements across daily outlets like cabs, tags inserted on LPG cylinders and in tiffins delivered by dabbawalas, and witty hoardings on trains, buses, metros and petrol pumps, have made Gabbar become a household name. The film not only narrates a gripping storyline, but also leaves you with a thought-provoking message to induce change, promise the makers.
READ: 'Gabbar is Back': Singer claims he was not given credit for a song

Akshay Kumar and Shruti Haasan taking a taxi ride in New Delhi
The last couple of weeks have also seen the superstar travel in an autorickshaw like a regular Mumbaikar, hail a cab as well as play gully cricket in Delhi and walk the talk outside India Gate. Besides discussing issues of everyday life’s challenges with the senior citizens at a Nana-Nani park and interacting with the youth across the country, he also performed his role as Gabbar in street plays centered around topics that were organised by student bodies.

Akshay Kumar and Shruti Haasan with senior citizens at a Nana-Nani park in Mumbai and Akshay indulging in cricket with some youngsters
Talking about the film and this out-of-the-box promotional campaign, the Bollywood superstar says, “The strength of the common man shouldn’t be underestimated, it knows no bounds. When he’s pushed into a corner, he can be dangerous. Gabbar instills a sense of fear, which our society is lacking nowadays. One needs to fear punishment to curb the wrongdoings.” The actor, however, feels that change begins with us.
This film that showcases a hero who has a villain’s name, but is known for his self-righteousness also features Shruti Hassan, Sunil Grover and Suman Talwar in pivotal roles. Kareena Kapoor Khan does a special guest appearance.

Akshay Kumar and Shruti Haasan performing a street play with college students on a campus
Gabbar Is Back, produced by Viacom18 Motion Pictures, Sanjay Leela Bhansali and co-produced by Shabinaa Khan, releases tomorrow.
For latest Bollywood updates follow us on Twitter >>>
For the latest in Bollywood news, like us on Facebook >>>
WATCH: Chitrangada Singh sizzles in 'Aao Raja' song from 'Gabbar Is Back'