Lee Hyori dominates Korean Variety Star Brand Reputation Rankings for February; Yoo Jae Suk and Tak Jae Hoon follow closely

The Korean Business Research Institute has unveiled the brand reputation rankings for variety stars this month, shedding light on the most influential and talked-about entertainers in the industry. The rankings, determined through a comprehensive analysis of consumer participation, media coverage, interaction, and community awareness indexes, present a snapshot of the popularity and impact of 50 prominent entertainers.The data considered for the rankings spans from January 3 to February 3, offering insights into the evolving dynamics of the entertainment landscape.

Leading the charts this month is the iconic Lee Hyori, who claimed the top spot with a commanding brand reputation index of 2,832,460 for February. In the keyword analysis, notable phrases associated with Lee Hyori include ‘Red Carpet’, ‘advertisement’, and ‘44 years old’, while high-ranking related terms encompass ‘host’, ‘honest’, and ‘reveal’. The positivity-negativity analysis further attests to Lee Hyori's positive reception, registering an impressive score of 85.81 percent positive reactions.
In a closely contested second place is the beloved Yoo Jae Suk, boasting a brand reputation index of 2,423,822. Notably, Yoo Jae Suk demonstrates a notable 16.31 percent increase in his score compared to the previous month, indicating a sustained and growing influence.
Securing the third spot is Tak Jae Hoon, with a brand reputation index of 2,324,133, followed closely by Shin Dong Yup at fourth place, who garnered an index of 2,251,219.
A remarkable surge in brand reputation catapults Jo Se Ho to the fifth position, showcasing a remarkable 134.10 percent increase in his index since the previous month. Jo Se Ho's total score for February stands at an impressive 2,215,360.

The top 30 for this month includes a diverse array of entertainers, reflecting the multifaceted nature of the variety show landscape. Notable figures such as Kim Jong Kook, Jun Hyun Moo, Park Myung Soo, Kim Sook, Seo Jang Hoon, Ahn Jung Hwan, Park Na Rae, Lee Kyung Kyu, Kim Jong Min, Kim Joon Ho, Kim Gura, HaHa, Super Junior’s Kim Heechul, Jang Do Yeon, Kim Sung Joo, Song Ji Hyo, Lee Ji Hye, Kang Ho Dong, Yoon Jong Shin, Yang Se Hyung, Lee Soo Geun, Cha Tae Hyun, Jung Hyung Don, Kim Shin Young, and Hong Hyun Hee contribute to the vibrant and competitive atmosphere within the industry.