It is not easy to come up with successful and innovative publicity materials to promote a film these days. And if the movie stars newcomers, it becomes a huge challenge. And the
V1
team had crossed this hurdle successfully.
Since the movie is an investigative thriller, the makers came out with an intriguing
quiz contest
apt for the genre. To create awareness against child abuse, they announced that eight letters are hidden in the poster, which, when arranged together, will result in a word that would sensitise people against the crime.
They announced that the winner, among those who get the word right, will be selected through a lucky draw, and that they will be awarded eight sovereigns of gold chain. Soon, people found the right answer — '
Bad Touch
' — and started replying in Twitter, which started to trend nationwide.
This not only brought joy to the team but also won them appreciation for their novel approach. It's worth mentioning that they had a similar kind of promotion for their earlier poster and the winner was chosen through a lucky draw and was gifted an AC.
Post-production works are on for the film and the makers have announced that the movie, which is directed by actor
Pavel Navageethan, would be out on December 6. The teaser and trailer would be out soon.
Ram Arun Castro is the hero of this film which has
Vishnu Priya as the female lead. The cast includes Lijesh,
Mime Gopi, Gayathri. Linga, Monicka, Manishajith among others.