Shohei Ohtani’s complete endorsement list: Inside MLB’s biggest marketing machine

The Los Angeles Dodgers’ Shohei Ohtani is the moment for Major League Baseball now. He made history with his stunning skills and capabilities for the baseball world to remember. In his 2025 season, Ohtani has proved to be the best at his game, while he is on the field, and has proved to be a successful brand face, off the field. The achievements and awards go hand-in-hand, when you’re one of the biggest stars in the baseball world.

Shohei Ohtani is a Japanese baseball player. He is 30-years-old and is often referred to as “Shotime.” He is the designated hitter and pitcher for the Los Angeles Dodgers. Earlier, he used to play with the Los Angeles Angels, from 2018 to 2023. The four times All-Star, World Series Champion, and three times Silver Slug winner has a brand value not many could comprehend.
As of February 2025, Shohei Ohtani’s net worth is around $150 million, as per CelebrityNetWorth, thanks to his contract with the Dodgers and his brand endorsements and investments.
As per Sportac, Ohtani is expected to earn a salary of $2,000,000 this year, after he signed a seven year contract with the Dodgers that is worth $700 million.
Ohtani’s brand endorsement deals have a wide variety. As per Forbes, Ohtani has endorsed brands like Seiko Watch, Kose, Dip Corporation, Nishikawa, Panini, Oakley, Fanatics, Kowa Company Ltd., KOSE Corp., Hugo Boss, Salesforce, Japan Airlines, Konami, Mitsubishi fin grp (MTU), New Balance Topps, Ito En and Porsche, Rapsoso.
Shohei Ohtani was also the first Asian player to be a cover athlete of MLB The Show in 2022. In 2025, Ohtani’s fan base grew after he was added to Fortnite as part of the Icon Series. It made him the first MLB player available in the game.

This year, when the Tokyo Series took place, Shohei Ohtani’s brand value became a big deal for his fans based in and out of Japan. It was a shock even for MLB players to witness such a grand welcome for Ohtani.
Shohei Ohtani’s photographs were everywhere in Tokyo, as he dominated the city’s advertising world. His popularity was not limited to just Japan, as he’s making an impression worldwide.
When Ohtani decided to move to the Los Angeles Dodgers, it turned him into a global brand icon. Ohtani secured sponsorship deals. The jersey sales skyrocketed.

Two years ago, in 2023, Ohtani made over $50 million from endorsements. Ohtani’s presence has broken records with respect to TV ratings in Japan, where 63.9% of fans named Ohtani their favourite athlete.
Shohei Ohtani’s merchandise sales in Japan too have skyrocketed 2,000 percent.
While the Los Angeles Dodgers capitalise on Ohtani’s brand value, both on and off the field. Ohtani attracted high-profile sponsorships too.

Organizations are fighting for advertising space at Dodger Stadium and at away games, as Ohtani’s presence ensures viewership.
Also Read: Will Shohei Ohtani Play Tonight Against Philadelphia Phillies? Latest Update On Los Angeles Dodgers Star's Injury Report (April 4, 2025)