Could Taylor Swift be on the next Madden cover? Robert Griffin III thinks it's a game-changing idea

TOI Sports Desk / TIMESOFINDIA.COM / Apr 18, 2025, 17:31 IST

Text Size

Small
Medium
Large

Former NFL quarterback Robert Griffin III proposed featuring Taylor Swift and Travis Kelce on the cover of Madden NFL 25 to boost sales. Griffin highlighted Swift's immense popularity and her impact on NFL viewership, suggesting their image from Super Bowl LVIII could make it the best-selling Madden game ever.

Could Taylor Swift be on the next Madden cover? Robert Griffin III thinks it's a game-changing idea

Robert Griffin III devises a clever strategy to boost Madden '25 sales by collaborating with Taylor Swift. (Image via Getty Images)

Robert Griffin III (RGIII), former NFL quarterback and current ESPN analyst, came up with a creative marketing idea to boost sales for Madden NFL 25 by featuring Taylor Swift and Travis Kelce on the game's cover. This idea came after Swift's album broke records and her public relationship with Kelce, who plays for the Kansas City Chiefs.

Robert Griffin III believes the Taylor Swift and Travis Kelce spotlight could take the Madden franchise to new heights

This season, the NFL truly felt the influence of the "Taylor Swift effect." The league embraced this newfound power wholeheartedly. With the release of Swift's latest album, The Tortured Poets Department, former quarterback and ESPN analyst Robert Griffin III came up with a brilliant idea to boost sales for the league's popular video game.
"Taylor Swifts’ new album The Tortured Poets Department SHATTERED the Spotify record for most streamed album in a single day in 2024 in less than 12 hours. There is no doubt that this Madden Cover would lead to the greatest selling Madden Game of all time," Griffin wrote on X, formerly known as Twitter.

RGIII suggested that EA Sports use a popular image of Swift and Kelce kissing during Super Bowl LVIII as the cover art. He believed that combining Swift's immense popularity with her influence on NFL viewership could make Madden NFL 25 the highest-selling game in the franchise's history.
Swift's presence at Chiefs games led to a surge in NFL viewership, especially among her fanbase, known as "Swifties." Her appearances contributed to the NFL dominating TV ratings, with 72 of the top 100 broadcasts in 2024 being NFL games. Moreover, the NFL's brand value increased significantly, with Swift's involvement generating over $1 billion in publicity.
Although RGIII's idea sparked mixed reactions some found it funny while others dismissed it, it highlights the growing trend of cross-industry collaborations using celebrity influence for marketing. Whether or not EA Sports adopts this idea, RGIII's suggestion shows how sports, entertainment, and digital media are increasingly intertwined in modern marketing.
Also Read: “Tay’s servant”: Travis Kelce left speechless by Taylor Swift-inspired fan name on podcast — has Swift mania gone too far?
Griffin's suggestion was to feature Taylor Swift and Travis Kelce on the cover of the game, capitalizing on Swift's massive fanbase and her impact on NFL viewership. His idea highlighted how the NFL could leverage celebrity power to drive even more success in the gaming world, blending entertainment with sports in a way that could take the Madden franchise to new heights.

Get the latest IPL 2025 updates on Times of India, including match schedules, team squads, points table and IPL live score for CSK, MI, RCB, KKR, SRH, LSG, DC, GT, PBKS, and RR. Don't miss the list of players in the race for IPL Orange Cap and IPL Purple cap.

About the Author

TOI Sports Desk

The TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers worldwide. From running live blogs for India and non-India cricket matches to global spectacles featuring Indian talents, like the Chess World Cup final featuring Praggnanandhaa and the Badminton World Championships semifinal featuring HS Prannoy, our live coverage extends to all mega sporting events. We extensively cover events like the Olympics, Asian Games, Cricket World Cups, FIFA World Cups, and more. The desk is also adept at writing comprehensive match reports and insightful post-match commentary, complemented by stats-based articles that provide an in-depth analysis of player performances and team dynamics. We track news wires for key stories, conduct exclusive player interviews in both text and video formats, and file content from print editions and reporters. We keep track of all viral stories, trending topics and produce our own copies on the subjects. We deliver accurate, engaging, and up-to-the-minute sports content, round the clock.

End of Article