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Super Bowl 2025 to feature ‘Jurassic World: Rebirth’ trailer debut

Super Bowl 2025 to feature ‘Jurassic World: Rebirth’ trailer debut

TOI Sports Desk / TIMESOFINDIA.COM / Jan 31, 2025, 00:08 IST

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The highly anticipated 'Jurassic World: Rebirth' trailer will debut during the Super Bowl, ensuring extensive exposure. The film, featuring Scarlett Johansson and directed by Gareth Edwards, explores a high-stakes mission involving prehistoric DNA, promising to reignite the franchise with cutting-edge special effects and compelling storytelling.

Super Bowl 2025 to feature ‘Jurassic World: Rebirth’ trailer debut

2025 NFL Pro Bowl Games: Schedule, TV channels, streaming, and key events (Image via Getty)

The long-anticipated “Jurassic World: Rebirth” trailer is officially confirmed for a Super Bowl debut. This prime advertising slot guarantees massive exposure, drawing millions of viewers. Universal Pictures has chosen the Super Bowl as the perfect stage to kick off the film's marketing campaign ahead of its July 2, 2025 release.

What makes the Super Bowl trailer significant?

The Super Bowl isn't just about football; it's a goldmine for marketers. With over 123 million viewers tuning in for Super Bowl LVIII last year, this event remains the most-watched TV broadcast in the U.S. Universal's decision to showcase ‘Jurassic World: Rebirth’ here is a calculated move to generate early buzz. A trailer reveal during halftime will ensure wide reach, sparking conversations both online and offline.

Cast and film details for 'Jurassic World: Rebirth'

This latest installment features an impressive lineup:

Scarlett Johansson plays Zora Bennett, a covert ops specialist.
Jonathan Bailey and Mahershala Ali add to the star power, with Ali rumored to portray Dr. Henry Loomis, a key scientist.
Ed Skrein, Luna Blaise, and David Iacono also join the cast, potentially offering fresh character arcs.

The film, directed by Gareth Edwards, is set five years after ‘Jurassic World Dominion.’ The plot reportedly revolves around an expedition to extract DNA from massive prehistoric creatures. The mission hints at scientific breakthroughs and ethical dilemmas, raising stakes for both humans and dinosaurs.

Will this be a turning point for the franchise?

Universal has kept plot details under wraps, but fans hope the film will capture the suspense of the original ‘Jurassic Park.’ With themes of human-dinosaur coexistence, ‘Rebirth’ aims to evolve the series' narrative. Advancements in special effects promise lifelike dinosaur portrayals, a crucial draw for audiences.
This release will continue Universal’s strategy of blending nostalgia with innovation. The studio may also expand the Jurassic World universe beyond movies, with projects like the upcoming Netflix series ‘Jurassic World: Chaos Theory,’ which builds on ‘Camp Cretaceous.’

Universal's marketing approach is top notch and here’s why

Universal is likely to rely on multiple platforms to sustain hype after the Super Bowl trailer. Expected promotional tactics include:

Online trailers across YouTube and social media
Television spots during major events
Fan events and partnerships to build community engagement
Interactive content on the official website

These methods aim to maximize reach and drive ticket sales. Universal’s marketing playbook aligns with previous blockbuster launches, ensuring the film stays on audiences' radars until its release.
With a combination of high-profile marketing and a star-studded cast, Universal is positioning ‘Jurassic World: Rebirth’ as one of the year’s biggest cinematic events. The countdown to the Super Bowl begins, and dinosaur fans worldwide will finally get their first look at the next chapter in this iconic saga.
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About the Author

TOI Sports Desk

The TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers worldwide. From running live blogs for India and non-India cricket matches to global spectacles featuring Indian talents, like the Chess World Cup final featuring Praggnanandhaa and the Badminton World Championships semifinal featuring HS Prannoy, our live coverage extends to all mega sporting events. We extensively cover events like the Olympics, Asian Games, Cricket World Cups, FIFA World Cups, and more. The desk is also adept at writing comprehensive match reports and insightful post-match commentary, complemented by stats-based articles that provide an in-depth analysis of player performances and team dynamics. We track news wires for key stories, conduct exclusive player interviews in both text and video formats, and file content from print editions and reporters. We keep track of all viral stories, trending topics and produce our own copies on the subjects. We deliver accurate, engaging, and up-to-the-minute sports content, round the clock.

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