Super Bowl Rings: Cost, History, Winners and More

Super Bowl rings aren’t just jewelry. They’re the ultimate flex in the NFL, a shiny reward for months of bruises, broken bones, and mind-numbing drills. Designed with diamonds, gold, and symbolism, these rings are status icons, bragging rights, and history all in one.
Let’s take it back to January 15, 1967. The Green Bay Packers crushed the Kansas City Chiefs to win the very first Super Bowl. Their reward? A ring designed by Packers coach Vince Lombardi with Jostens. It had a clean, simple look—just a half-carat diamond in white gold. No over-the-top designs or endless bling like today.
And that’s where it all began.
But rings in sports weren’t new. Back in 1922, the New York Giants baseball team started the trend by choosing rings over traditional awards like pocket watches. The NFL eventually hopped on board after that first Super Bowl.
These rings scream opulence. Yellow or rose gold? Check. Diamonds everywhere? Double check.
Here’s the catch, though: every ring is different. The Los Angeles Rams put 20 carats of diamonds on their 2022 rings—a record. Some teams go all out with hundreds of tiny diamonds, while others go with larger stones.
Mandatory features include:
In 2010, the Green Bay Packers even ditched gold and used platinum for their rings.
One thing’s for sure—the designs only get flashier every year.
Believe it or not, the losing Super Bowl team also gets rings. No, they’re not as glitzy as the winner’s rings, but it’s still a ring. It honors their conference championship win (either AFC or NFC). Pity ring? Maybe. But you won’t see them throwing theirs away.

Let’s talk money. A single ring costs between $30,000 and $50,000 to make. Yeah, each.
Teams usually spend millions to cover everyone—players, coaches, staff, sometimes even the janitors. The NFL pitches in $5,000 per ring for the first 150 rings. But when you’re putting 14.8-carat diamonds on these things like the 2024 winners did, $5,000 doesn’t stretch far.
Teams decide if they’ll pay the remaining costs or dock players' salaries. In 2023, Kansas City Chiefs players shelled out $11,000 each for their Super Bowl rings. But hey, that $157,000 Super Bowl bonus probably softened the blow.
No one’s close to touching Tom Brady’s record. He owns seven Super Bowl rings—six with the New England Patriots and one with the Tampa Bay Buccaneers. His partnership with coach Bill Belichick was the dynasty of the 2000s and 2010s.
The only player somewhat near his orbit? Charles Haley, who won five Super Bowl rings with the San Francisco 49ers and the Dallas Cowboys.
For context, the Pittsburgh Steelers’ entire legendary ‘70s roster—Terry Bradshaw, Franco Harris, Joe Greene, Lynn Swann, and others—each has four rings. Brady’s on a whole different level.

Both teams have six Super Bowl victories. The Patriots’ dominance came under Bill Belichick and Tom Brady. The Steelers? They built a dynasty in the ‘70s under Chuck Noll, winning four titles in that decade alone.
If you ever find a Super Bowl ring lying around (good luck with that), hold onto it—it’s a goldmine.
Super Bowl rings are collector’s items, and some fans will drop millions to own a piece of NFL history.
It depends on the team’s priorities. On average, 300 to 900 rings are made annually. The NFL provides funding for 150 rings, but teams often make extra for inactive players, support staff, and sometimes family members. The whole process—design to production—takes about four months.
Some rings come with stories that live on in football folklore:
Bill Belichick leads the pack with six rings as head coach of the New England Patriots.
Chuck Noll won four with the Pittsburgh Steelers, while Bill Walsh and Joe Gibbs each have three. Andy Reid, coaching for the Kansas City Chiefs, now has three rings and is making a case for his spot among the all-time greats.
Read More: GOAT is in the Building: Lionel Messi Arrives to watch the Super Bowl LIX Live