What & when does India love to snack: Godrej Yummiez releases India’s Frozen Snack Report 2024

The festive spirit is incomplete without the best of clothes, jewellery, gifts and of course food! And how can we discuss food without bringing out the munchies? Those little treats that make the occasions special and memorable. Snacking reaches its peak during these celebrations, quick and easy-to-serve options are always crowd favourites. A recent report on frozen snacks by Godrej Yummiez, the leading provider of ready-to-cook frozen foods, sheds light on how India snacks today. "India’s Frozen Snack Report" explores the evolving snacking habits through five key pillars: Safety, Technology, Taste, Ease, and Mood Uplifter—collectively known as STTEM 2.0. According to the report, frozen snacks are increasingly considered a safe and convenient choice that suits the modern lifestyle. Conducted by YouGov, a renowned global market research firm, the study uses a diverse, quota-based sampling method to ensure accurate representation across various demographics. Surveying over 2000 people across 16 cities like Mumbai, Delhi NCR, Pune, Ahmedabad, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bengaluru.
The growing acceptance of frozen snacks
STTEM 2.0 explores the vast occasions shaping snack consumption. These insights highlight how diverse events across demographics are boosting the rising acceptance and seamless incorporation of frozen snacks into India’s evolving culinary scene. Factors such as convenience, better taste, faster cooking time, increase in OTT consumption, festivals and inflation are some factors that result in the preference for frozen snacks.
Let's take a look at some interesting findings of the report –
Safety

Technology

Taste
Ease
Mood uplifter
67% of Indians consume frozen snacks based on their mood or emotional state
41% believe that today’s Indian households have reasons to celebrate with frozen food at home
Other interesting findings
In a nutshell
Frozen snacks are gaining popularity among Indian consumers due to their convenience, safety, and quality. Improved freezing technology and "clean label" options have debunked myths about preservatives, with over half viewing frozen snacks as safe. Innovations like Individual Quick Freezing (IQF) ensure texture and taste, offering a restaurant-quality experience at home. These snacks save time, empower non-cooks, and appeal to busy parents as a quick hunger solution for kids. Cost-effective with a longer shelf life, they reduce waste and fit budget-conscious households. Versatile and emotionally comforting, frozen snacks suit every mood, from celebrations to everyday indulgences.

The launch of by Godrej Yummiez was unveiled by Sujit Patil, Chief Communications Officer, Corporate Brand & Communications, Godrej Industries Group, and Megha Upadhyaya, Brand Manager at Godrej Foods Ltd. along with Chef Sanjyot Keer,Chef Sabyasachi Gorai and renowned food blogger Kalyan Karmakar at the India Food & Beverage Awards 2024 (IFBA) at Seven Rivers, Taj Holiday Village, Goa. The event also highlighted notable attractions including the Godrej Jersey Yogurt Wall and the Godrej Jersey Sweet Shack. The two interactive installations of Godrej Jersey were designed to engage and captivate food enthusiasts, offering immersive experiences for the culinary community.

Speaking on the launch, Abhay Parnerkar, CEO, Godrej Foods Ltd, stated, “As the frozen snacks category continues to grow in India, the STTEM 2.0 report plays a crucial role in deepening our understanding of consumer preferences and perceptions. By gaining insights into what customers are feeling, what they think, and how aware they are of our products, we are able to continuously improve our offerings. This report helps us better align with consumer needs and expectations, driving a shift in perception that not only benefits the industry but also strengthens Godrej Foods’ position in the market, fostering greater trust and increasing demand for our frozen snack range."

The growing popularity of frozen foods in India highlights a significant shift in consumer preferences driven by convenience, quality, and evolving lifestyles. It’s a great case study to scrutinize the developing tastes of Indians and their preferences for convenient snacking.
Disclaimer: This article has been produced on behalf of Godrej by Times Internet’s Spotlight team.