OYO, one of India’s most prominent hotel booking platforms, has introduced a controversial new check-in policy specifically targeting unmarried couples. This revised policy requires couples to present proof of their relationship during check-in, a move that has ignited significant debate and widespread reactions on social media. Currently implemented in Meerut, Uttar Pradesh, the policy reflects OYO’s attempt to balance local societal norms with its business operations. As the company evaluates feedback, there is speculation about whether the policy will extend to other cities.
OYO new check-in policy: Overview and implementation
The revised check-in policy prohibits unmarried couples from staying at OYO partner hotels unless they can provide valid proof of their relationship. According to reports, the new guidelines apply to both online and offline bookings.
Discretionary power for partner hotels: OYO has granted its partner hotels the authority to accept or deny bookings based on their judgment. This flexibility allows hotels to align with local cultural and social norms, a critical factor in regions like Meerut, where traditional values often influence public perception.
Current rollout in Meerut: The policy is currently being trialed in Meerut, Uttar Pradesh. OYO stated that the decision to expand these guidelines to other cities will depend on the feedback and responses gathered during this initial phase.
Rationale behind OYO new policy
OYO explained that the updated guidelines are part of its broader strategy to enhance its brand image and cater to a wider audience. The company aims to foster a safe and comfortable environment for its diverse clientele, including families, students, solo travelers, and business visitors.
The company also hopes this move will encourage longer stays and repeat bookings by improving customer trust and satisfaction. By aligning with local norms, OYO seeks to strengthen its relationship with its partner hotels while addressing societal expectations.
Public reactions and social memes on OYO new policy
The announcement of OYO’s revised policy has sparked significant debate online, with reactions ranging from criticism to humor. Many social media users expressed disappointment, viewing the policy as regressive and discriminatory. Critics argued that it infringes on personal freedoms and undermines the company’s reputation as a modern and inclusive brand.
The policy has also become a subject of jokes and memes, with users mocking OYO’s decision. A popular tweet summarized the sentiment humorously, stating, “OYO is digging its own grave.” These reactions highlight the broader societal divide over issues of personal relationships and privacy.
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