Reliance Retail on company's rival to Blinkit, Swiggy Instamart and Zepto: 'No hidden charges, quick delivery, and no ...' working very well for the company

Reliance Retail reported a 2.4-fold increase in quick commerce orders in the March quarter, driven by its hyper-local delivery services. The company is now scaling up operations, including plans to open dark stores to expand coverage, according to Chief Financial Officer Dinesh Taluja.
Speaking during the company’s earnings call, Taluja highlighted the strong growth in the quick commerce segment. “We are seeing very strong traction with a 2.4x quarter-over-quarter growth in daily exit orders. This number will scale up substantially in the coming year as well,” he said. Taluja emphasized the appeal of Reliance’s model, noting, “Our proposition of no hidden charges, quick delivery, and no delivery fees continues to resonate very well with customers.”
Reliance Retail’s hyper-local delivery, offering sub-30-minute services, operates across 4,000 pin codes through its network of over 2,000 stores, giving it a wider reach than any other quick commerce player in India. The company’s JioMart app supports three delivery services: an under-30-minute quick service, a scheduled delivery with a broader assortment, and a subscription-based daily essentials delivery. “All three are picking up very well. The average daily orders were up 62% on a year-on-year basis,” Taluja added.
To further strengthen its quick commerce strategy, Reliance is leveraging its existing store network for deliveries within a three-kilometer radius. Taluja noted, “There are some dark pockets where we will set up dark stores also, wherever there is a genuine requirement, enough volume, and we cannot service it within 30 minutes.” The company’s standalone stores continue to see double-digit like-for-like growth, unaffected by the rapid expansion of quick commerce.
Reliance Retail has also enhanced its online fashion platform, Ajio, with same-day and next-day delivery now available in 26 cities. “We are increasing the speed at which we are able to deliver the products,” Taluja said.
For the 2024-25 financial year, Reliance Retail reported a gross revenue of ₹3.30 lakh crore, up 7.85%, with profit after tax rising 11.33% to ₹12,388 crore, underscoring its robust growth across retail segments.