Tinder has unveiled a comprehensive Dating Safety Guide in four Indian languages: Hindi, Marathi, Kannada, and Bengali. Initially introduced in English, this initiative aims to enhance accessibility for a broader audience within India.
The collaboration between Tinder and the Centre for Social Research (CSR), a non-profit organization dedicated to safety and gender equality, has resulted in the development of this guide. It serves as a valuable resource for users, providing guidance on navigating online and in-person dating scenarios with enhanced safety measures. The guide encompasses practical tips on identifying potential red flags, comprehending consent, and utilizing safety features such as Photo Verification, Unmatch, and Block Contacts.
According to a survey conducted by Tinder, Indian users frequently express concerns regarding safety prior to meeting a potential match. Approximately 37% of users indicated a preference for engaging in video calls with their matches before scheduling a date. In light of these concerns, Tinder aims to provide additional support and enhance the safety and confidence of its users.
Effective from February 2025, Tinder users in India will receive in-app messages promoting the newly released guide. These messages will disseminate safety tips and direct users to the comprehensive guide for further reference. The primary objective is to educate and empower users to make informed and secure choices.
Jyoti Vadehra, Digital Trust and Safety Lead at CSR said the guide will help more people, especially women, get into online dating with a little more confidence.
Tinder’s Vice President of Trust & Safety, Yoel Roth, said the company is committed to making dating safer for everyone.
“At Match Group, we’re committed to making dating safer for millions of people worldwide. For Safer Internet Day, we’re launching the Tinder Dating Safety Guide in multiple languages, empowering young daters in India with essential tools and tips. Partnering with the Center for Social Research, we’re raising awareness of practical steps people can take for safer dating, reinforcing our commitment to stronger safety standards across our platforms and communities, and industry,” he said.