Instagram is introducing "Teen Accounts" with stricter privacy settings and parental controls for all users under 18, Meta announced Tuesday. The move aims to address growing concerns about youth safety and wellbeing on social media platforms.
"We're introducing Instagram Teen Accounts to automatically place teens in built-in protections and reassure parents that teens are having safe experiences," said Antigone Davis, Meta's global head of safety.
The new accounts will apply enhanced privacy protections for teens under 16 by default, including private accounts and limitations on who can contact them. There’ll be restrictions on messaging and tagging from strangers, stricter content filtering, parental oversight of account settings and messaging contacts, and screen time limits with nighttime "Sleep Mode."
These teens will require parental permission to change these settings.
Parents will gain the ability to view their teen's messaging contacts, set daily time limits, and block app access during specific hours. Meta says these changes address parents' top concerns about inappropriate contact, content, and excessive screen time.
Teen Accounts will roll out over 60 days in the US, UK, Canada and Australia before expanding globally in 2025. Meta plans to use AI to detect teens who may have lied about their age to avoid restrictions.
Instagram head Adam Mosseri acknowledged potential business impacts but stated, "It's definitely going to hurt teen growth and teen engagement, and there's lots of risk. But fundamentally, I want us to be willing to take risks, to move us forward and to make progress."