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Oct 08, 2020, 11:42:42 AM | TOI.in
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Prices of beers to come down next week, festive cheer in Kolkata

Prices of beers across all segments will come down next week, following a new notification issued by West Bengal State Beverages Corporation (Bevco) on Wednesday. As per the new price structure, price of light beer will come down by 25%-40% while for strong beer the drop will be 15-20%, making the beverage one of the cheapest in the country. The move is being viewed as an attempt to boost the demand for beer. Due to Covid and lockdown, the beer industry has been hit hard. “The peak season for beer that accounts for 70% of sales is March to July 31. We shall have to see how the move benefits us now,” a top executive of a beer company said. President of Hotels and Restaurants Association of Eastern India (HRAEI) Sudesh Poddar welcomed the move. He said, “The new beer rates will be very helpful for bars and restaurants. With reduced prices, it will become affordable for patrons to drink their favourite beers in bars and this would also boost food sales.”

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