Natural diamonds: A symbol of permanence in life’s constant flux

The word “diamond” comes from the Greek adamas, meaning “unbreakable,” symbolising lasting love and commitment. Natural diamonds carry the emotional legacy of those who wore them before us, making them timeless heirlooms to be cherished daily and passed down through generations.
Timeless and lasting appeal across generations

From Baby Boomers to Generation Z, natural diamonds hold universal appeal. Unlike alternatives that may diminish in value over time, natural diamonds retain their significance across generations. Consumers today seek not just status symbols but enduring treasures that stand the test of time. Natural diamonds carry intrinsic value, rarity, and prestige—qualities that mass-produced alternatives simply cannot replicate.
Even from an investment perspective, natural diamonds remain a preferred choice. Between 2015 and 2024, the price of a 1.5-carat diamond that is not naturally grown has, in some cases, decreased by over 83%, reflecting a trend similar to Moore’s Law, where increased production drives costs down. The lasting value of natural diamonds lies in their rarity, heritage, and sustained worth. While mass-produced alternatives continue to flood the market, they lack the intrinsic prestige and long-term investment potential of natural diamonds. As global demand for responsibly sourced diamonds grows, India’s diamond industry remains at the forefront of this evolution.
Timeless elegance, lasting value

In an era dominated by artificiality, the desire for authenticity has never been stronger—people seek brands with integrity, experiences that feel real, and the unmatched purity of nature’s creations. Natural diamonds, each a unique masterpiece shaped by time, bridge the past and present, carrying within them the whispers of the Earth’s earliest days. They are not merely treasures but enduring symbols of history, craftsmanship, and tradition, celebrating a legacy that spans millennia.
India plays a pivotal role in the global diamond industry, processing over 90% of the world’s diamonds. Despite market fluctuations, natural diamond prices have demonstrated an average annual growth of 3% over the past 35 years, according to Bain & Co. In July 2024, the United States—the world’s largest market for diamond jewellery—recorded a 6.5% increase in diamond jewellery sales.
Natural diamonds: The ultimate style statement
“Diamonds have transcended tradition to become the ultimate style statement—bold, effortless, and deeply personal. No longer confined to red carpets, they are now a staple in everyday fashion, layered with streetwear or paired with avant-garde couture. This shift reflects a new era of self-expression, where luxury meets individuality. Today, diamonds aren’t just for special occasions; they’re for every moment," says Celebrity Designer Suneet Varma.

India’s diamond industry is witnessing growth across major markets. With a rising consumer preference for responsibly sourced natural diamonds, demand remains strong. India now represents 11%.
"Natural Diamonds will always retain appeal for those who can afford them. Auctions of natural diamonds especially the blue & pink have in fact surpassed per carat rates at Sotheby’s and Christie auctions recently. Luxury is essentially about story telling & lineage This is where natural diamonds supersede by miles." says Jewellery Designer and Entrepreneur Pavan Anand

A diamond’s true magic lies in its play with light
While the widely accepted criteria for evaluating a diamond’s quality are the four Cs—cut, clarity, colour, and carat—it is light performance that plays the most crucial role. A diamond’s ability to reflect and manipulate light is assessed through several key metrics, including brilliance, fire, scintillation, contrast, and symmetry of light return.

Does a larger carat mean a bigger diamond?
Not necessarily. Although a higher carat weight usually suggests a larger diamond, its perceived size depends on several factors:
Cut – A well-cut natural diamond reflects more light, making it appear larger.
Shape – Certain shapes, such as oval or marquise, appear larger than round diamonds of the same carat weight.
Depth and spread – A diamond with greater depth may carry more weight beneath the surface, affecting its visible size.
Disclaimer: This article has been produced on behalf of Tanishq by Times Internet’s Spotlight team.