Apple reported record-breaking performance in India during the December quarter, with the emerging as the country's top-selling smartphone model, according to CEO Tim Cook. The iPhone maker is now accelerating its expansion plans in what has become a crucial growth market for the company.
"India set a December quarter record during the quarter," Cook announced during Apple's earnings call, where the company reported global revenue of $124.3 billion.
"The iPhone was the top-selling model in India for the quarter," he added, citing recent survey data from Kantar.
As told in previous earnings call as well, the company plans to strengthen its presence in the Indian market by opening four new retail stores. Cook emphasized the strategic importance of India, noting that it's "the second largest smartphone market in the world and the third largest for PCs and tablets," adding that Apple's "modest share in these markets" suggests significant growth potential.
Apple's manufacturing strategy in India continues to evolve, serving both domestic and international demands. "We do manufacturing both for the domestic market, and we export," Cook explained. "Our business needs a certain economies of scale for it to make sense to manufacture in-country."
The company is also seeing strong enterprise adoption in India. CFO Kevan Parekh highlighted this trend, noting that "Zomato, a leading food ordering and delivery company in India, has deployed thousands of Macs across their workforce to foster innovation."
This April, Apple plans to expand its Apple Intelligence platform to include localized English for the Indian market, alongside other major languages globally.