Qubo, the premium smart devices brand from the Hero Group, announced a major revenue milestone – crossing more than Rs 275 crore in the just concluded financial year. Starting with a Smart Security Camera in 2019, the brand today offers an extensive suite of products including Smart Door Locks, Video Doorbells, Dashcams, GPS Trackers, Smart Appliances – most of them bestsellers in their categories.
On the occasion, Nikhil Rajpal, CEO of Qubo said, “When we started in 2019, we took the hard but right call of building a technology brand here in India. Not just in terms of software, but the entire tech stack including the hardware - with products designed & engineered for Indian homes & use cases. Innovation isn’t just a buzzword at Qubo, it’s a way of life for our team. After more than 5 years of doing this, we are truly proud of our journey till date but we’re just getting started. As consumer awareness & demand for these smart devices grow, I strongly believe Qubo is well placed to become the default brand of choice for millions of Indian consumers. I’m confident that our run-up to the next million devices will be a much faster one.”
Sustained investments in brand building coupled with expansion of its retail footprint has brought Qubo a lot closer to its target audience, especially in metros & other Tier 1 cities. The brand continues its omnichannel presence by being available across all major ecommerce & quick commerce platforms such as Amazon, Flipkart, Blinkit along with its own D2C website & more than 3000 retail stores on-ground.