Trump’s tariffs: Amazon’s biggest Chinese rivals to raise prices for US customers

Shein and Temu, Amazon’s biggest Chinese e-commerce platforms, have announced plans to increase prices for US consumers, citing the impact of tariffs imposed by the Trump US administration. In separate but similarly worded statements, Temu, owned by Chinese e-commerce company PDD Holdings, and Shein, now headquartered in Singapore, informed customers that “recent changes in global trade rules and tariffs” have increased their operating expenses.
According to a report by Associated Press, both companies indicated that “price adjustments” would take effect on April 25, although they did not specify the magnitude of the increases.

Thank you for your continued support. Since we began serving U.S. shoppers, our goal has been simple: to offer great fashion at affordable prices while creating a positive impact in the communities we serve.
Due to recent changes in global trade rules and tariffs, our operating expenses have gone up. To keep offering the products you love without compromising on quality, we will be making price adjustments starting April 25, 2025.
Until April 25, prices will stay the same, so you can shop now at today’s rates. We stand ready to make sure your orders arrive smoothly during this time.
We’re doing everything we can to keep prices low and minimize the impact on you. Our team is working hard to improve your shopping experience and stay true to our mission: making fashion accessible for everyone.
Thank you again for being part of the SHEIN family.
With gratitude,
The SHEIN Team
“We’ve stocked up and stand ready to make sure your orders arrive smoothly during this time. We're doing everything we can to keep prices low and minimize the impact on you,” Temu’s statement said.
Earlier this month, US President Donald Trump announced a 145% tariff on most products made in China, combined with the ending of a customs exemption allowing duty-free entry for goods under $800, significantly challenging their business models.
This “de minimis provision,” heavily used by e-commerce companies, is being eliminated following an executive order signed earlier this month, making affected imports from China and Hong Kong subject to the 145% import tax beginning May 2.
The elimination of the provision will impact the estimated 4 million low-value parcels, largely originating from China, that enter the US daily under this exemption.