Twitter’s iconic Blue bird logo is up for auction again; but why No Elon Musk this time

The Twitter (now X) bird logo sign, which once hung outside the company's San Francisco headquarters, is being auctioned again. RR Auction is selling the famous Twitter bird logo, which could fetch up to $40,000. The sign was previously sold in a 2023 auction after Elon Musk’s takeover of the company in 2022. Other items sold in that auction included a coffee table, a beer tap, and a Twitter-themed statue that fetched thousands of dollars. “Incredible official Twitter Inc. ‘bird logo’ fascia sign formerly displayed on the exterior of the social media giant’s San Francisco headquarters—obtained from Elon Musk’s ‘rebranding auction’ in September 2023,” reads the description on the RR Auction website.

The bird logo, known as "Larry" after basketball player Larry Bird, was part of Twitter’s identity until Musk rebranded the platform to X in 2023. The sign approximately measures 145 x 105 x 20 inches and weighs roughly 560 lbs. It served as the company’s insignia from 2012 to 2023, an 11-year span representing Twitter’s most popular and influential period.
This sign was a key item in Elon Musk’s September 2023 auction, Twitter Rebranding: Online Auction Featuring Memorabilia, Art, Office Assets & More. As part of the rebranding, the company’s headquarters also changed, with blue bird decorations replaced by black walls and X-themed conference rooms. Musk has since relocated X’s headquarters from San Francisco to Texas. While Twitter and its blue bird logo are no longer in use, the symbol remains a recognizable part of tech and social media history, comparable to icons like Nike and Apple.
The sign is part of a larger auction titled "Steve Jobs and the Apple Revolution," which opened on February 27 and closes on March 20. Other items include Apple checks from the 1970s signed by Steve Jobs, with one bidding at over $89,000, and a working Apple I computer bidding at more than $205,000. The buyer of the Twitter logo sign will need to cover the cost of shipping the 560-pound piece from San Francisco storage to its new location.