"Can’t believe it": Tom Brady and UFC CEO Dana White partner for new business venture's promotion raising eyebrows and causing a stir among fans

Tom Brady, the NFL legend, is rumoured to be moving on in his personal life with famous model Irina Shayk. While neither Tom Brady nor Irina Shayk has confirmed these rumours, it seems like the NFL legend is making new moves in his career. Recently, Tom Brady was spotted posing for a picture with Turki Alalshikh, and now, UFC CEO Dana White has made a post for his business.


Recently, UFC CEO Dana White took to his social media to post a new video for his series #RipItFriday. For this week, Dana White promoted Tom Brady’s new business venture, CardVault.
The NFL legend Tom Brady, recently purchased a 50% stake in CardVault and announced it on his social media. In the video posted by the UFC CEO Dana White, he was seen promoting Tom Brady’s CardVault, but the NFL legend was missing from the video. Chris Jones, CardVault’s founder and Tom Brady’s business partner, was seen sitting next to Dana White as they discussed about the business.
UFC CEO Dana White also had Tom Brady on a video call where they spoke about the business in detail. Dana White also spoke about a giveaway for fans and made the post on his social media with a caption that read as, “For your chance to win these, just share this post and tag me and @Topps #RipItFriday”.
However, for the unversed, this was actually not the first time that CardVault partnered with UFC CEO Dana White. Even back in December 2024, Chris Jones, the founder of CardVault, had partnered with Dana White for a similar video. But this is the first time that Dana White partnered with the company after Tom Brady bought 50% of its stake on 12th February.

Fans have been pretty excited to see Tom Brady partnering with Dana White. A fan wrote, “I can't believe you guys had the GOAT on FaceTime for this #RipItFriday”, while another fan wrote, “UFC, Dana white, football cards all in one?!? That’s a #RipItFriday to me! @Topps @danawhite”.

While Tom Brady has been making new moves in his career and is also focusing on his career as a sports analyst, his personal life remains a huge topic for speculation and rumours. As per Page Six, there are reports of Tom Brady rekindling his romance with famous model Irina Shayk.
This news has come in just days after Tom Brady’s ex wife Gisele Bundchen started a family with her new boyfriend Joaquim Valente. Since Tom Brady legally divorced his ex wife, Gisele Bundchen, in October 2022, he has stayed away from any serious relationship, but things did escalate with Irina Shayk back in 2023.
In 2023, there were rumours of Tom Brady and Irina Shayk but things soon ended between the two after a few months of speculation. But this time things look a bit serious between the two.
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