Over a Million Pledges Strong: OPPO’s F29 Series and #ZindagiKeRealHeroes initiative celebrate India’s Everyday Heroes

OPPO’s #ZindagiKeRealHeroes campaign sparked a nationwide movement—uniting over a million Indians in a powerful tribute to the unsung champions of our daily lives. This emotional and impactful initiative shone a spotlight on gig economy workers—delivery executives, cab drivers, service professionals—recognizing their relentless dedication and honoring them as the true heroes who keep the nation moving.
Launched with a heartfelt video by Sonu Sood, OPPO’s #ZindagiKeRealHeroes campaign struck a deep emotional chord across the nation—transforming a simple tribute into a powerful, nationwide movement. Celebrating the resilience and dedication of gig workers, the campaign inspired over a million citizens to take a digital pledge to recognize, respect, and support these everyday heroes. From sharing personal stories to posting selfies with their local champions, people across India came together in a collective wave of gratitude, turning recognition into a movement.
The campaign ignited a wave of heartfelt participation, as people from all corners of the country came forward to honor the gig workers who touch their lives every day—delivery partners, ride-hailing drivers, service providers, and more. Through selfies, stories, and digital pledges shared on the dedicated microsite and social media, #ZindagiKeRealHeroes grew beyond a campaign into a nationwide expression of gratitude. In a world often driven by fleeting trends, it stood out as a movement that transformed everyday appreciation into a lasting national sentiment.
Central to this initiative is OPPO’s dedication to creating purpose-driven technology. The brand believes that innovation should not only serve a functional purpose but also enhance and empower lives. This principle led to the creation of the OPPO F29 Series—designed with the unique needs of India’s gig economy workers in mind. Understanding that smartphones are essential to their daily work, OPPO built the F29 Series to be durable, dependable, and ready to withstand the challenges of their demanding environments.
Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, said, “At OPPO, we have always believed that for millions of Indians, a smartphone is not just a device — it is a lifeline, a gateway to growth, and a tool for overcoming everyday challenges. The OPPO F29 Series, the ‘Durable Champion,’ was crafted to empower India’s unstoppable workforce, always on the move and always striving for more. Through our #ZindagiKeRealHeroes campaign, we set out to celebrate the everyday heroes who form the backbone of our thriving communities. Today, we are proud to share that the initiative has become a true movement, with over a million pledges taken across the country — a powerful reminder that real strength lies in resilience, purpose, and community spirit”.
Built in India and tested in India, the OPPO F29 Series is crafted to withstand the country’s demanding environments. Backed by extensive user research, it is built on four core pillars that define durability for OPPO: Water Resistance, 360° Drop Resistance, Long-Lasting Battery, and Stable Network Performance; ensuring it can withstand the challenges of an always-on, high-mobility work schedule. The F29 Series brings together advanced engineering, military-grade toughness, robust connectivity, and powerful battery performance—all packed in a slim, premium design that’s ready for every challenge, from bustling city streets to rugged terrains.

What sets the F29 Series apart is its ability to thrive in India’s uniquely challenging conditions. With IP66, IP68, and IP69 ratings, the phone is designed to survive harsh weather – rain, dust, or even submersion in water. From drops to everyday splashes of tea or detergent, the F29 Series is engineered with enhanced protection that reflects our commitment to real-world durability. It also ensures a strong, consistent network —an essential feature for users who rely on their phones in low-network areas like highways, elevators, or dense urban zones.
With a powerful, long-lasting battery and OPPO’s SUPERVOOC™ fast-charging technology, the F29 Series ensures seamless connectivity throughout even the longest, most demanding days. Slim, durable, and built for performance, it stands as a symbol of strength, resilience, and empowerment, qualities embodied by India’s real heroes.
Through #ZindagiKeRealHeroes, OPPO India goes beyond being a brand campaign to ignite a heartfelt movement of appreciation and respect. It honors the unsung heroes who keep our world moving and reinforces OPPO’s commitment to developing technology that truly enriches lives.
Disclaimer: The article has been produced on behalf of OPPO by the Times Internet's Spotlight team.