The World’s First Global Cinema Ad Campaign at the SAWA seminar, Cannes Lions

The campaign launches as part of the Global Goals campaign, Project Everyone, founded by Richard Curtis. The campaign aims to make the Global Goals the most famous Goals on the planet by sharing them with 7 billion people in 7 days from the moment they are adopted.
The more people that know about the Goals, the more people will work to ensure global leaders drive change and the more young people will be inspired to join a new generation of Global Citizens.
One of the first members of the team, The Global Cinema Advertising Association, SAWA, unveiled plans today for the First Ever Global Cinema Ad Campaign.Thanks to SAWA members, the ad #WEHAVEAPLAN will be screened in more than 30 countries across the world. Freida Pinto and Chiwetel Ejiofor joined Richard Curtis and creator of the ad Sir John Hegarty on stage at the SAWA seminar to share their views on how cinema can be a powerful medium in driving social change.
The cinema ad will be shown globally including India.
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