Did You Know? Aishwarya Rai’s outfits in ‘Jeans’ song ‘Poovukkul’ were inspired by queens from around the world

Long before she became a global icon, Aishwarya Rai Bachchan stunned audiences with her regal presence in S. Shankar’s 1998 film ‘Jeans’. While the film was a visual spectacle on its own, it was the song ‘Poovukkul’ that truly turned heads — not just for its catchy tune and stunning locations, but for Aishwarya’s remarkable outfits.

Conceptualized by Shankar’s wife Easwari Rao
According to ABP Live, each of her ensembles in the song was inspired by iconic queens from around the globe.
The song featured Aishwarya Rai’s character Madhumita donning different royal avatars, bringing together history, fashion, and cinematic flair. The costumes, conceptualized by director Shankar’s wife Easwari Rao, were a tribute to legendary queens and empresses, visually blending culture with character.
Aishwarya as Cleopatra of Egypt, and many more
Among the standout looks, Aishwarya was seen in a golden and black costume paying homage to Cleopatra of Egypt, complete with a traditional headdress. She also transformed into Queen Elizabeth I of England, with a pearl-adorned red gown and an elegant crown. Another memorable moment included a royal Chinese look inspired by Empress Wu Zetian, featuring intricate embroidery and a dragon-emblazoned cloak.

Queen Nefertiti inspired look
The visual extravaganza didn’t stop there — she also portrayed Queen Nefertiti in a sleek black ensemble inspired by the iconic bust, and later channeled Marie Antoinette in an opulent pink gown and powdered wig, capturing the grandeur of 18th-century France.
Shankar’s creative vision
‘Poovukkul’ not only highlighted Aishwarya’s versatility and charm but also elevated her to style-icon status in Indian cinema. The creative decision to portray queens from different civilizations in a single song remains one of the most ambitious and artistic tributes to feminine elegance ever seen on screen. Although Shankar may have failed to prove his directorial vision in the present times, he is surely a legend in the film industry and ‘Jeans’ song is just the tip of the iceberg.