Aishwarya Rai Bachchan's favourite designer will design cabin crew outfits for this airline

Riyadh Air has chosen the acclaimed Saudi Arabian fashion designer Mohammed Ashi of Ashi Studio fame to create its first-ever cabin crew fashion line. This collaboration marks a significant milestone for the Kingdom’s new start-up airline, poised to blend high fashion with functionality ahead of its inaugural flight in 2025. The new uniform collection will showcase cutting-edge design, reflecting Riyadh Air’s innovative approach and setting new standards in customer service and style. This initiative underscores the airline's commitment to disrupting the aviation industry with a digital-first mindset and meticulous attention to detail.

Aishwarya Rai Bachchan, the internationally acclaimed Bollywood actress and former Miss World, has chosen Ashi Studio gowns for several high-profile international events, further solidifying the designer's global reputation. Known for her impeccable style and elegance, Aishwarya's selection of Ashi Studio's exquisite creations underscores the designer's ability to blend traditional craftsmanship with modern glamour. Her appearances in these gowns at events like the Cannes Film Festival have not only captivated audiences worldwide but also highlighted Ashi Studio's status as a leading name in luxury fashion, showcasing the exquisite artistry and innovative designs that define the brand.

Riyadh Air and Ashi both embody luxury, style, and forward-thinking, aiming to highlight Saudi Arabia's world-class ingenuity and innovation. Riyadh Air CEO Tony Douglas expressed pride in partnering with Ashi, emphasizing that the cabin crew’s attire will embody the airline's sophistication and style. He stated, "Our cabin crew personify the elegance and style that Riyadh Air stands for. It was crucial to collaborate with an innovator who understands Saudi culture and hospitality and can capture our brand's essence with bold, impactful designs. Ashi’s creations will make a lasting impression on our guests, ensuring their experience is memorable long after landing."
Ashi, founder and creative director of ASHI STUDIO, shared his excitement about the collaboration. He remarked, "It's an honor to design Riyadh Air’s first cabin crew fashion line. The airline will significantly impact Saudi Arabia's future, positioning Riyadh as a key global destination. I'm thrilled to contribute to such a pivotal project for our nation and to see another Saudi brand achieve global recognition. I look forward to unveiling the cabin crew fashion line and seeing the Riyadh Air team don my designs on their maiden flight in 2025."

Ashi honed his craft in the United States, working for international couture houses before establishing himself in Paris. His creations have graced celebrities and royalty, solidifying his iconic status in Saudi Arabia. The Riyadh Air cabin crew fashion line will align with the airline’s bold dual-livery designs revealed in 2023, featuring elegance and meticulous detail that blend style, sophistication, and comfort. The designs will pay homage to Saudi Arabia’s warm hospitality and forward-focused vision, ensuring that the cabin crew not only look impeccable but are comfortable and capable of providing top-tier service.
Ashi will unveil the uniform design concepts and share his inspiration during Haute Couture Week in Paris from June 22-27, with the full uniform launch scheduled for later this year. Riyadh Air is on track for its maiden flight in 2025, set to revolutionize air travel by reimagining the premium aviation experience for both guests and staff.