IOC and NBC Universal sign $3 billion Olympic broadcasting deal until 2036

NBC Universal has secured a $3 billion agreement with the International Olympic Committee (IOC) to broadcast the Olympics in the United States through 2036.
The agreement extends the current broadcasting rights by four years and includes coverage of the 2034 Winter Games in Salt Lake City and the 2036 Summer Olympics, whose host city is still undetermined.
Under this new arrangement, Comcast NBC Universal's status has been elevated from a media rights holder to a strategic partner of the IOC.
The IOC's Executive Board has given its approval for the incoming IOC president, who will be elected on March 20, to sign the agreement after taking office in June 2025.
The previous NBC Olympic rights agreement, signed in 2014 and valued at $7.75 billion, covered Olympic Games until 2032.
"The IOC said the deal, which extends the current agreement with the US broadcaster by four years, was a major contribution to the long-term financial stability of the entire Olympic Movement."
"Thanks to their innovative approach, serving on all platforms from linear to streaming and digital, we can now take our partnership to new heights," stated current IOC president Thomas Bach, who also noted that the agreement "goes far beyond the traditional media rights agreement."
NBC's Paris Olympics 2024 coverage reached an average of 67 million daily viewers across its various platforms.
The broadcasting company achieved significant streaming success during the Paris Games, with viewers streaming 23.5 billion minutes of coverage through platforms like Peacock, marking a 40 percent increase compared to all previous Summer and Winter Olympics combined.