CoinDCX, also known as "India Ka Crypto Coach," is taking a unique approach to educate the masses about Bitcoin. The popular domestic crypto exchange is setting up pop-up Bitcoin Chai Cafes at popular tea stalls across India. These cafes, strategically placed near financial hubs and tech parks are aimed to spark conversations about cryptocurrency in a casual and accessible setting. With custom cups and engaging decor featuring Bitcoin facts and trivia, CoinDCX is transforming the traditional "chai pe charcha" (discussion over tea) into a platform for learning about digital currencies. This initiative blends education and engagement, making conversations about Bitcoin as commonplace as discussing the weather or daily news in the country. In a post shared on social media platform X (earlier Twitter), the company shared pictures of Bitcoin Chai cafes and even offered tips for users to get a free chai.
Take a look at the post here
In the post’s caption, the crypto exchange wrote:
“What’s hotter than a chai? #Bitcoin #ChaiAurBitcoin”Commenting on the post, one user asked:
“Can I get the chai for free?”“Yes! Only if you visit the Bitcoin Cafe and post a selfie! 😉” the company wrote in reply.
How other users reacted to the post
Another user took to the post’s comment section and wrote:
“What’s hotter than chai? The regret of not buying Bitcoin at $1🙃.”“Ohh Self Burn!” CoinDCX wrote replying to this and shared a GIF from the popular comedy TV show Brooklyn Nine-Nine.
A third user shared a screenshot of their portfolio and wrote,
“My portfolio is hot, than chai. #ChaiAurBitcoin,” in the comment section of the post.
Responding to this, CoinDCX said:
“OMG! Sorry we're not competing with you!🥵”Meanwhile, a fourth user wrote:
“It would be so much fun watching crypto rise with a chai!”In reply, CoinDCX shared a GIF of chai being poured and wrote:
“Chai & Charts = Perfect combo!”