Kotak Bank appoints ICICI veteran Pranav Mishra to lead new distribution strategy

Mumbai: Kotak Mahindra Bank has appointed Pranav Mishra, a veteran from ICICI group, to head its newly unveiled distribution structure as part of the bank's growth strategy. This new structure aims to integrate all customer interaction channels to provide an omni-channel experience across all group products and services.
The omnichannel distribution structure consists of a physical branch network, digital branch channels encompassing mobile and net banking platforms, and a voice channel. This initiative seeks to ensure a consistent experience for customers by building synergy and improving service delivery.
Mishra has over 30 years of experience in the banking and financial services . He previously headed liabilities, branch banking, marketing, ATM and micromarket strategy at ICICI Bank. Before joining ICICI Bank, he headed distribution for ICICI Prudential Life Insurance.
"We are committed to strengthening our distribution and delivering a seamless omni-channel experience across all Group products and services," said Ashok Vaswani, MD & CEO, Kotak Mahindra Bank.
Teams responsible for the physical branch network, digital channel, and voice channel will report to Mishra.