International Women’s Day: Top 10 NFL WAGs (and exes) and their net worth

While NFL’s top players and former athletes earn in the millions, their wives, girlfriends and ex-partners are quite comfortably placed in their own lives. It’s easy to see that often their famous husbands’ clout or social capital helps some WAGs strengthen their brands or monetize their social media. However, there are plenty of WAGs and ex WAGs who are accomplished in their own right.
Take Taylor Swift, for instance, who has multiple Grammy Awards and also recently wrapped up the highest grossing music tour in history, which made her a billionaire. Kerry Washington, Ciara, Olivia Culpo, or Jessica Simpson all have thriving careers in entertainment and earn in the millions. Let’s have a closer look at the net worth of NFL WAGs.
Net Worth: $400 million
Gisele Bündchen, the supermodel and businesswoman, used to be married to former New England Patriots quarterback Tom Brady. Over her career, Gisele has established herself as one of the highest-paid models globally, earning significant income through modeling contracts, television appearances, and her own businesses, including her line of skincare products. Her partnership with Brady, who has earned upwards of $300 million throughout his football career, has led to a combined wealth that places them among the richest couples in sports.
Net Worth: $20 million
Singer and songwriter Ciara has achieved considerable success in the music industry, known for hits like "Goodies" and "1, 2 Step." Married to Seattle Seahawks quarterback Russell Wilson, Ciara's net worth is bolstered by her music career as well as various partnerships and endorsements.

Net Worth: $50 million
Emmy-nominated actress Kerry Washington is married to former NFL cornerback Nnamdi Asomugha. Known for her role in the hit television series "Scandal," Washington has made substantial earnings from acting, producing, and various endorsements. Her success in the entertainment industry, combined with Asomugha's earnings from his NFL career and subsequent ventures, puts their collective net worth at an impressive level.
Net Worth: $30 million
Reality television star and entrepreneur Kristin Cavallari was married to former NFL quarterback Jay Cutler. Beyond her reality TV fame, Cavallari has launched her own successful lifestyle brand, Uncommon James, which specializes in jewelry, home goods, and clothing. Though she and Cutler divorced, her business endeavors and media appearances have made her quite rich.
Net Worth: $200 million
Singer and fashion mogul Jessica Simpson recently announced her separation from former NFL tight end Eric Johnson. Over the years, Simpson has built a successful fashion empire, with her clothing, shoe, and accessory lines generating massive sales. Her brand is estimated to be worth over $1 billion, and she holds a stake in profits with significant earnings through various business ventures.

Net Worth: Approximately $4 million
Television personality and model Evelyn Lozada is known for her appearance on "Basketball Wives" and her previous marriage to NFL wide receiver Chad Johnson. While her net worth is smaller than others on this list, she has leveraged her television presence into various business opportunities, including a shoe store and her own clothing line. Despite the challenges in her personal life, Lozada has maintained a successful career in entertainment.
Net worth: $1.6 billion
If this was a ranking of the richest WAGs, Taylor Swift’s name would go right at the top since she’s the only billionaire on this list. The acclaimed singer-songwriter has achieved immense success since her debut in 2006, transitioning from country to pop music and expanding her influence across genres. Swift's numerous record-breaking albums, including "Fearless," "1989," and "Lover," have garnered her multiple Grammy Awards and a loyal global fanbase.
Swift's "Eras Tour" has generated staggering revenue that crossed a billion. After the initial shows in 2023, it was reported that the tour grossed approximately $100 million in its first few weeks alone. With sold-out stadiums and high demand for tickets, the "Eras Tour" made Taylor a billionaire and even made a significant impact on local economies, benefiting hotels, restaurants, and other businesses in concert cities.

Net Worth: $5 million
Sarah Kellen, married to Minnesota Vikings quarterback Kirk Cousins, is a former cheerleader and has worked in various business capacities. Her net worth is derived from her career as well as her marriage to Cousins, who has secured one of the richest contracts in NFL history. Kellen actively supports her husband and participates in philanthropic endeavors alongside him.
Net Worth: $9 million
Social media influencer Olivia Culpo married NFL running back Christian McCaffrey in 2024. As a model, influencer, and actress, Culpo has partnerships with several prestigious brands and regularly promotes products on social media. Her work in entertainment and fashion has contributed to her growing net worth. She has also made her mark in reality TV, which has helped her make millions.
Net Worth: $10 million
Although her husband, Stephen Curry, is an NBA player, Ayesha Curry's influence extends into the NFL community through various organizations and events. As an accomplished chef, cookbook author, and television personality, she has established herself in culinary arts and lifestyle branding.