Built for India, powered by purpose: OPPO honours #ZindagiKeRealHeroes with the Durable Champion �?F29 Series 5G

Prakshali Tiwari / SPOTLIGHT / Apr 11, 2025, 11:45 IST

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Built for India, powered by purpose: OPPO honours #ZindagiKeRealHeroes with the Durable Champion �?F29 Series 5G

India’s gig economy is now over 7.7 million¹ workers strong, projected to reach a staggering 23.5 million by 2030². From urban delivery agents and rideshare drivers to warehouse pickers, cloud kitchen staff, dark store runners, and service professionals, they are redefining what work looks like in a digital-first world. These individuals form the backbone of India’s rapidly growing consumer economy. They are the faces behind countless deliveries, the wheels that keep our cities moving, and the hands that bring convenience right to our doorstep. Yet despite their critical role, their stories rarely get the spotlight, but OPPO India supported by TOI, has stepped up to celebrate these modern-day warriors with its heartfelt initiative: #ZindagiKeRealHeroes.
#ZindagiKeRealHeroes: Because every effort deserves recognition
#ZindagiKeRealHeroes campaign goes beyond being a kind gesture, it’s a heartfelt social movement that brings long-overdue recognition to the workforce that silently powers our cities. Launched by OPPO India in collaboration with humanitarian actor Sonu Sood, the initiative honours the quiet strength of delivery agents, cab drivers, technicians, and gig workers who navigate traffic, deadlines, and unpredictable weather with unwavering dedication and care. Their contributions often remain invisible, but this campaign ensures their stories are seen, their efforts acknowledged, and their spirit celebrated.

This film certainly urges us to pause, reflect, and recognise these hero hustlers who make everyday life smoother without ever seeking the spotlight. By celebrating these unsung champs, the campaign also echoes OPPO’s long-standing belief: that true innovation begins with empathy. It shines light on the real people who inspire purposeful technology, those who form the backbone of India’s thriving gig economy. Through this movement, OPPO deepens its commitment to building not just cutting-edge devices, but meaningful connections with the communities that keep India moving forward.

Complimenting the initiative, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, "At OPPO India, we recognise that for millions of Indians, a smartphone is not just a device but a lifeline, essential for seizing growth opportunities and overcoming everyday challenges. The F29 Series--the durable champion--is crafted to support the relentless pace of our workforce, which is always on the move. Through our #ZindagikeRealHeroes campaign, we proudly celebrate the everyday heroes who are the strong pillars of our thriving communities and inspire us to innovate with purpose."
OPPO F29 Series: A durable smartphone built for India
For over a decade, OPPO India has been listening closely to its users, understanding their changing needs and crafting technology with purpose. With #ZindagiKeRealHeroes, OPPO takes that purpose beyond products and into people’s lives. This is a reflection of the brand’s deeper commitment to those who keep our cities running, the gig workers who show up every day with resilience, reliability, and quiet strength.
For them, a smartphone is not just a gadget, it is their daily command center. It navigates traffic, processes payments, connects clients, and keeps their work moving. OPPO recognised that what they need above all is durability and reliable connectivity. That insight shaped the OPPO F29 Series, engineered not just to perform, but to endure.
Tested in India, built for India, the OPPO F29 Series is crafted to match the pace and grit of the people who keep this country running. From extreme heat to heavy rain, dust, shocks, salt mist, and constant vibrations, it has been put through intense testing to ensure it can keep up with those who rarely slow down. These are the hands that keep India moving, delivery riders, drivers, field workers—navigating every kind of terrain and weather to keep our lives on track.
The F29 Series, comprising F29 Pro and F29, combines world-class engineering, military-grade toughness*, superior connectivity, and powerful battery performance, all packed into a slim and elegant design that’s ready for every challenge �?from bustling city streets to rugged terrains. This is OPPO’s quiet promise to walk alongside India’s heroes, with tools built to support their unstoppable spirit.
Join the movement: Take the Pledge to appreciate #ZindagiKeRealHeroes
Through the #ZindagiKeRealHeroes campaign and the launch of the OPPO F29 Series, OPPO offers a heartfelt salute to the gig workers who power our daily lives with silent resilience. This initiative invites us to truly see them, appreciate them. At the heart of it lies a simple yet powerful gesture: take the pledge—to notice, acknowledge, and honour those who make our lives easier every day.
So, take a moment. Take a selfie. Take the pledge.Join the movement.
* Tested against 14 rigorous Military Standard (MIL-STD-810H-2022) challenges—from extreme temperatures and rain to shock, dust, salt mist, and vibrations
References -

http://www.niti.gov.in/sites/default/files/2023-06/Policy_Brief_India's_Booming_Gig_and_Platform_Economy_27062022.pdf
http://pib.gov.in/PressReleaseIframePage.aspx?PRID=2078528#:~:text=As per an estimation by,23.5 million by 202 9-30.

Disclaimer: This article has been produced on behalf of OPPO India by Times Internet's Spotlight Team.

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