Is Meghan Markle competing with King Charles III? Her brand ‘As Ever’ mirrors Royal luxury line
etimes.in / Apr 08, 2025, 11:23 (IST)
Meghan Markle's lifestyle brand, 'As Ever,' has launched with premium, handcrafted products, drawing comparisons to King Charles's Royal label due to its luxury pricing. The debut raspberry jam, priced at $9, mirrors costs at the Highgrove Estate. Despite stepping back from royal duties, Markle navigates a blend of royal association and independence, evident in her brand's aesthetic and pricing strategy.