Jannat Zubair Rahmani on balancing acting and entrepreneurship; says 'It’s not easy as each requires different skill sets'

The entertainment industry is no longer just about films and television. With the rise of digital platforms, actors today are exploring multiple avenues beyond performing. Many are stepping into entrepreneurship, leveraging their influence to build long-term careers. Jannat Zubair Rahmani, who started as a child actor and later became one of India’s most followed digital personalities, is among those embracing this shift. While acting remains at the core of her journey, she believes in expanding her presence beyond traditional media.
Talking about this evolving landscape, Jannat shares, “The entertainment industry has changed so much in the last few years. Earlier, an actor’s career was mostly about films and television, but now digital platforms have opened new avenues. Social media is not just about engagement—it’s a space where you can create, collaborate, and even build a business. For me, the transition was organic. I’ve always been curious about how brands work, how people connect with them, and what makes them stand out. So, when I got the chance to be involved beyond endorsements, I took it.”
Her perspective reflects a larger trend where artists are no longer just faces of campaigns but are actively involved in shaping businesses. The rise of influencer-led brands and digital-first businesses has made it possible for actors to extend their careers in new directions. For many, it’s no longer about choosing between entertainment and entrepreneurship—it’s about merging both in a way that aligns with their personal brand.
However, juggling multiple roles isn’t without its challenges. Jannat acknowledges the effort it takes to manage acting, content creation, and business. “It’s not easy balancing everything—each requires different skill sets. But I believe that if you truly understand your audience and what they resonate with, you can find ways to make it work. At the end of the day, authenticity matters the most.”
Her journey highlights how actors today are redefining their careers, not just as performers but as strategic thinkers and entrepreneurs who are shaping their own paths in an ever-changing industry.