Metro promotes digital ticketing in system-wide campaign

On February 26, 2025, Metro railway conducted a system-wide awareness campaign to promote digital ticketing solutions to familiarise commuters with various digital payment modes and increase the adoption of electronic transactions. Special camps were organised at all stations across the Blue, Orange, Green Line-1, Green Line-2, and Purple Lines.

Metro staff provided on-site demonstrations and assistance to commuters regarding the 'Metro Ride Kolkata' application. This included instructions on downloading the app from both Google Play Store (Android) and App Store (iOS), as well as guidance on its operational procedures. Commuters were also educated on how to use the UPI Payment Based Ticketing System at Automated Smart Card Recharge Machines (ASCRM) for token purchases and Smart Card recharges/purchases.

The campaign generated significant interest among commuters, with many expressing a willingness to transition to digital ticketing. Participants acknowledged the time-saving benefits of digital transactions, emphasising the convenience of avoiding long queues at traditional booking counters. The initiative effectively showcased the accessibility and user-friendliness of the app and the ASCRM's UPI payment functionality.

To further enhance awareness, promotional films detailing the app's functionality are being broadcast on platform televisions at Blue, Green Line-1, and Green Line-2 stations. Social media platforms are also being utilised to disseminate information and promote the app's adoption.

Metro railway has achieved a digital transaction rate exceeding 30% of total transactions. This campaign is expected to further accelerate the adoption of digital ticketing, contributing to increased efficiency and convenience for commuters.