Meghan Markle launches ‘As Ever’ products, sells out in just an hour: All about the Duchess of Sussex's new venture

Meghan Markle, the Duchess of Sussex, has officially announced the launch of her long-awaited lifestyle brand, As Ever and its products. Meghan 'Sussex' took to social media on April 2, and she posted pictures of herself using her brand’s jams and preserves while cooking.
“We’re live! Come shop the As Ever collection I’ve poured so much love into. So excited to share this with you,” Markle wrote on Instagram. She also mentioned that each product drop will have limited stock.
Markle also posted a video featuring her mom, Doria Ragland, wherein the latter can be seen tasting a dessert that Meghan named after her daughter, Princess Lilibet. “Whipped up a special dessert with @nytcooking as we celebrate the launch of @aseverofficial today,” Markle wrote. She added, “Goodness is moments away In the meantime, enjoy the recipe for our ‘Chantilly Lili’— a delicious dessert named after our darling daughter. So, so, so good As special and sweet as she is.”
By the evening of April 2 (IST), Meghan shared that all her As Ever products were sold out in just one hour of it launch. "Our shelves may be empty, but my heart is full! We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing. It’s just the start @aseverofficial 🎉 Here we go!," she posted along with a picture of herself, which looks in their Montecito farm.
What's in the As Ever collection?

Markle’s first product launch includes food items like: Jams and preserves, limited-edition wildflower honey with honeycomb, Herbal teas, Crepe mix, Shortbread cookies with flower sprinkles, among others.
Meghan Markle's As Ever products seems to be an extension of her lifestyle show 'With Love, Meghan' which was aired this year. Meanwhile, Meghan has shared that a second season of the show will be out soon. Meghan, who is married to UK's Prince Harry, has also announced a podcast of her own.
For the unversed, Prince Harry and Meghan Markle got married in 2018 and in 2020 they shocked the world by announcing that they are officially stepping down from their royal duties. The Duke and Duchess of Sussex, Harry and Meghan, then moved to Montecito, California where they now live with their two children: Archie and Lilibet.
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