Rockstar's first TikTok post features GTA 6 trailer 2

Rockstar Games made a grand entry into the world of TikTok, selecting its much-awaited Grand Theft Auto VI (GTA 6) Trailer 2 as its debut post. The firm, which had been keeping an inactive TikTok handle for years, broke its silence hours ago with the new trailer, causing waves across social media platforms. This entry marks a change in Rockstar's marketing game as it prepares to release the next edition of the franchise blockbusters.Four hours ago, Rockstar Games made its debut TikTok video, and it was no ordinary post.The company used the announcement of GTA 6's second trailer to commemorate its official arrival on TikTok. The trailer, which shows more of Vice City, its dynamic environments, and main characters Jason and Lucía, picked up steam instantly among fans. The post is Rockstar's initial major foray into TikTok, a platform that has emerged as a giant gaming content destination and trendsetter.Posting Trailer 2 on TikTok, after its initial release on YouTube, demonstrates Rockstar’s awareness of evolving digital viewing habits. While YouTube remains a key platform for full-length trailers, TikTok’s short-form video environment and vast global audience make it an ideal space for extending reach and engagement. The trailer quickly amassed hundreds of thousands of views on TikTok, reflecting strong audience interest and interaction.The trailer itself continues to generate anticipation for GTA 6, due for release on PlayStation 5 and Xbox Series X|S on May 26, 2026. Rockstar's move towards TikTok indicates the platform will become the focal point of its extensive marketing campaign. Fans and industry observers also pointed out that Rockstar's abrupt shift to TikTok may potentially be indicative of the release of future exclusive content or behind-the-scenes releases. With TikTok's power, such a move would potentially allow the studio to reach younger gamers as excitement for the game builds up.Rockstar's rollout of its TikTok presence as GTA 6 Trailer 2 is a crucial moment in the game's rollout. By welcoming a platform for which digital virality is, if not fact, then cultural expectation, the studio is emphatically setting its sights on an emerging era of engagement, one calibrated to reach fans where they are already engaged.Also Read: Rockstar shows its brilliance as GTA 6 trailer 2 delivers next-level graphics without a PS5 Pro