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Kelce Brothers aim for Golden Glory but is “New Heights” winning on fame alone?

Travis and Jason Kelce’s New Heights podcast has skyrocketed from a casual chat to a cultural force. Backed by star power, humor, and sharp NFL insight, it’s now eyeing a Golden Globe. While critics question its fame-driven rise, the Kelces are clearly reshaping how athletes thrive in media long after the final whistle.
Kelce Brothers aim for Golden Glory but is “New Heights” winning on fame alone?
Kelce brothers are taking their podcast New Heights from field to the Golden Globes (Image via: Getty Images)
Travis and Jason Kelce have conquered Sundays, now they’re setting their sights on the red carpet. Known for their NFL dominance and larger-than-life personalities, the Kelce brothers are now gunning for something most athletes wouldn’t dare dream of: a Golden Globe. Not for their athletic feats, but for their voices, charm, and banter on New Heights, a podcast that’s somehow become a cultural phenomenon.

Inside the Kelce brothers’ rise to awards season

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When New Heights launched in September 2022, it looked like another side project powered by star power. Two NFL veterans—Jason Kelce, a Philly icon, and Travis Kelce, fresh off a Super Bowl win talking shop, swapping stories, and bringing fans behind the curtain of pro football.
Yet in less than two years, the show has evolved from a casual conversation between brothers into a podcasting juggernaut. Millions of listeners tune in monthly. Viral clips flood social media. And now, with the Golden Globes set to introduce a “Best Podcast” category in 2026, New Heights is already being mentioned as a frontrunner.The Kelces wasted no time acknowledging the moment. Their meme-style response was classic Kelce—playful on the surface, but unmistakably strategic. These aren’t just football stars with mics anymore; they’re contenders in a media space where momentum matters.

What’s really driving the New Heights buzz

There’s no denying the podcast’s pull. It’s unfiltered, fast-paced, and genuinely funny. Jason brings the steady perspective of a seasoned veteran and family man. Travis adds charisma, unpredictability, and pop culture clout. Their chemistry is effortless, their banter sharp. With backing from major sponsors like State Farm and Amazon, New Heights is now a slick, high-performing brand dressed in the clothes of a laid-back conversation.Still, the show hasn’t escaped criticism. Some argue that its success is driven less by originality and more by celebrity clout. With Travis linked to Taylor Swift and both brothers dominating headlines during football season, visibility has never been their problem. Meanwhile, legacy podcasts like SmartLess or Armchair Expert have spent years building loyal audiences without the benefit of a built-in fanbase.Also Read: Abdul Carter settles on this jersey number for Giants after denied request for Lawrence Taylor’s Jersey No. 56Yet in the entertainment world, narrative is everything. And the Kelces are delivering one that’s hard to ignore, a story of athletes breaking out of the traditional mold and redefining what post-game success looks like.
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TOI Sports Desk

The TOI Sports Desk excels in a myriad of roles that capture the essence of live sporting events and deliver compelling content to readers worldwide. From running live blogs for India and non-India cricket matches to global spectacles featuring Indian talents, like the Chess World Cup final featuring Praggnanandhaa and the Badminton World Championships semifinal featuring HS Prannoy, our live coverage extends to all mega sporting events. We extensively cover events like the Olympics, Asian Games, Cricket World Cups, FIFA World Cups, and more. The desk is also adept at writing comprehensive match reports and insightful post-match commentary, complemented by stats-based articles that provide an in-depth analysis of player performances and team dynamics. We track news wires for key stories, conduct exclusive player interviews in both text and video formats, and file content from print editions and reporters. We keep track of all viral stories, trending topics and produce our own copies on the subjects. We deliver accurate, engaging, and up-to-the-minute sports content, round the clock.

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