Tesla, the electric vehicle (EV) giant, is reportedly scrambling to reverse fall in sales in the first quarter of the year 2025 by rolling out a suite of enticing perks aimed at luring hesitant buyers. According to a report in Autoblog, then offers range from zero percent interest loans to lifetime free Supercharging, the company is said to be pulling out all the stops to move inventory -— particularly its beleaguered Cybertruck -- amid a growing backlash against CEO
Elon Musk and intensifying global competition.
Tesla’s struggles come as the company's brand reputation has taken a due to Elon Musk's involvement in the US government's DOGE (Department of Government Efficiency). Some high-profile celebrities have publicly ditched their Tesla's, citing Musk’s controversial involvement in US government affairs as a breaking point. Meanwhile, some owners are slapping their vehicles with stickers reading, “I bought this before we knew Elon was crazy,” while more extreme detractors have resorted to arson on Tesla lots and even gunfire at dealerships. On March 10, Tesla shares had their worst day in four years amid a growing backlash over Elon Musk’s political allegiance. The Tesla stock is down 45% in 2025 and has lost all of its gains since Trump won the US presidential election in November and investors pumped more than $700 billion into Tesla shares.
Cybertruck Discounts
New Cybertruck orders financed through Tesla now qualify for a 1.99 percent interest rate. Buyers also gain access to free lifetime charging at Tesla Supercharger stations, a perk tied to the vehicle’s ownership period. For those eyeing existing inventory, additional discounts sweeten the deal on a Cybertruck.
Zero Percent Loans Return for Model 3
Tesla is also reportedly reviving a fan-favorite offer: Zero percent interest loans. “Well-qualified” buyers—typically those with credit scores of 700 or higher—can secure this deal on a new Model 3 if they apply for a $7,500 federal tax credit. For those skipping the tax break, a still-competitive 0.99 percent loan is available.